In the last post we talked about how to get qualified leads. Besides having a lead generation tool which is very important, your website should have compelling content.
Your website should be a hub of information on your business, your products and services. If I’m looking for that plumbing gizmo that you sell, I should find it with all the information that will help me make a decision to buy on your website. What leads me to buy from you is the fact that:
1. I know more about your business,
2. I know the service that you will provide once I am a customer,
3. Because of the amount of other information you have provided via your blog and product information etc, I know that you are a professional that likes to help people,
4. I know you have a list of satisfied customers from the testimonials listed
All of this is on your website and makes me want to purchase from you despite the price, despite the 20% off offered by the competition.
Is your website offering enough information to help your visitors come to a buying decision?