Even if you haven’t directly heard about them, or know what they are, the chances are good that you’ve at least seen a QR code – even if you didn’t realize it at the time. QR or, “quick response,” codes are most often compared to barcodes in explanation. And while they are very much like a barcode, in that they are a somewhat scrambled code that when scanned, have an actual meaning. QR codes are a way to connect offline activity with online activity. You want to get traffic to your business website – QR codes can do that. You want to entice new customers and put your name in the public eye – QR can do that too. QR codes put a business’s online presence in the palm of the customer’s hand, whether they’re actually online at the time or not. QR codes can be a great marketing and branding tool. A QR code is a small, generally square code of black and white symbol. You can create these QR codes for free, and in a multitude of ways in order to reach your clients. When a customer sees a QR code that you’ve created, they can use their QR code reader to scan it with their iPhone, Android, or other smartphone equipped with a camera and view it. When they do, they’ll be taken to a website or page that has been generated or linked specifically for that QR code. In addition to just taking customers to other websites, you can also set up a QR code to generate phone functions, activate email, instant message, and text. Creating QR Codes Before you go any further and start trying to figure out how to use QR codes in your marketing campaigns and to increase traffic to your website, you’re going to first need to know how to create one. The good news here is that creating a QR code is free. Do a quick Google search for “QR code generator,” and you’ll come up with a full listing of websites that will allow you to create your own QR codes. Be warned that there are nearly as many websites offering QR code generators as there codes themselves, and they all offer different things. While you’ll be able to input simple text for your code on just about every site, others will let you create advanced codes that include things such as color, images, and your company’s logo. So while it’s easy to find a listing of websites that will allow you to generate your own QR codes, it’s a little more difficult to find the right one for what you want to do with your code. At Awesome Biz Online we offer custom QR Code generation which allows you to direct it to anywhere you want as well as choose the size and color of your code. You can also choose a foreground and a background color, and more.
Using QR Code Readers
Your cleints will need a QR code reader in order to access and benefit from your code. Getting a QR code reader is even easier than creating a code! A simple online search will bring up a list of QR code readers that can be downloaded and used to scan, read, and view QR codes. The apps for scanning and viewing the codes is free – so there’s no cost to your customers and they’ve got nothing to lose! A popular QR code reader for the iPhone is i-nigma; in fact this reader is said to be the most popular code reader in the world! This may be because it can be used on any type of phone, as long as that phone is equipped with a camera. Android users can also use the app Barcode Scanner, which also works as a QR code reader. With the rise of all the apps that allow you to scan, check and compare prices also came the rise of the QR readers. Consider using QR codes in your business today.