Video marketing campaign can increase awareness of a company and build loyalty, but a properly executed video marketing campaign can also increase a business’s search-ability. Every company wants their website to be listed at the top of search engine results pages and video marketing SEO practices can help get any business’s webpage ranked in the top 10. Most studies show that the majority of online searchers will only click on the top 10 results returned by Google and other search engines, or only the results listed on the first page. That’s why most businesses strive to get on the first page of search engine results. Videos are a great way to accomplish this. Video SEO practices not only increase a website’s relevancy in the eyes of search engines, but videos are more attractive to viewers than traditional webpages are. In fact, studies have shown that more online viewers will click on a video result listed in the 6th or 7th position on a search engine’s result page over a traditional text result ranked number 1 or 2. Video SEO practices include targeted keywords. How the video is named, what keywords are included in the title, meta tags, meta descriptions and its URL address can also influence how the video will be ranked by search engines. Incorporating some video SEO techniques into any video marketing strategy will guarantee more online viewers. Start practicing Video SEO today.
About Dwainia Grey
Dwainia Grey empowers the Empowerpreneur ™ to use online marketing to successfully reach their preferred client.